ANGRY ORCHARD
“Cider Lessons”
Angry Orchard’s “Cider Lessons” pulled the cider industry out of a two-year nose dive into double-digit growth. Our strategy spans TV, OOH, digital content, tie-ins to marketing events with the Kentucky Derby, Brooklyn Nets, and LA Galaxy to grow awareness and sales.
Digital
In 2019, we launched Angry Orchard’s recognition app, so that users scan the label for cider & food pairings.
