CRUNCH FITNESS
“Don’t be a potato”
How do you advertise your gym is for everybody? Show nobody.
Instead of another gym campaign that shames you with hard-bodies, we used potatoes with a world of excuses. Not only was this campaign talked about, but the potatoes also charged less than fitness models and didn’t give anyone attitude on the shoot. The “Don’t be a potato” theme appeared in Crunch locations, on the website, on building walls, on coffee cups, and in cinemas.
Here, we’ll let the potatoes speak for themselves.
OOH
CINEMA
